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JACC NorCal 2015 has ended
Journalism Association of Community Colleges
2015 NorCal Conference • California State University, Sacramento
Saturday, November 7 • 10:30am - 11:30am
Making the Most of your Headlines and Captions

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Former copy editor Walter Hammerwold discusses how keywords, conversational language and occasionally breaking the rules can take your headlines and captions from mundane to magnificent. At the heart of this workshop is the notion that editors who focus on connecting with their readers rather than merely striving for accuracy provide a greater impact on their audiences.

Speakers
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Walter Hammerwold

Journalism Professor, American River College
Journalism professor, American River College. Walter Hammerwold has been a reporter and editor since the late 1990s. His work has appeared in virtually every paper in Los Angeles County. As a sports reporter, he covered four Rose Bowls and wrote extensively about Olympic athletes... Read More →


Saturday November 7, 2015 10:30am - 11:30am PST
Forest Suite, second floor University Union, Sac State

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